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Media strategy development


 Should we spend our budget within a short time period or spread it across months in order to cover a longer time period?
 Should we cover the whole population, or only a part of it?
 Over which media (print, radio, TV, OOH)
 On what weekdays, what time and program? Which commercial...? What address? Which billboard shall we choose?

Trust us ... We shall plan it! 



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