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Media strategy development
Should we spend our budget within a short time period or spread it across months in order to cover a longer time period?
S
hould we cover the whole population, or only a part of it?
O
ver which media (print, radio, TV, OOH)
O
n what weekdays, what time and program? Which commercial...? What address? Which billboard shall we choose?
Trust us ... We shall plan it!
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